📨 Service Implicit vs Service Explicit Templates: Which One Do You Need?
Introduction In today’s regulated SMS ecosystem, businesses can’t afford to send messages that don’t comply with TRAI’s DLT guidelines . Every SMS must fall under a defined template type , and when it comes to service-based communication, the two most common are Service Implicit and Service Explicit templates. These two might sound similar, but they serve very different purposes. Knowing which one to use ensures your messages get delivered smoothly — without rejections, penalties, or compliance risks. What Are Service Templates? Service templates are designed for non-promotional, customer-specific communication . They help businesses send essential updates such as OTPs, payment alerts, delivery notifications, or reminders — without promoting or advertising. Service templates are divided into two categories: Service Implicit templates Service Explicit templates The key distinction between them lies in customer consent and the nature of the message . 🔹 What is a Service Impli...